Kup Arianee (ARIA20) w Brazil

Arianee is a Web3 ecosystem and open source protocol designed to transform how brands and consumers interact through digital technology. Founded in 2018, the project focuses on the creation and management of Digital Product Passports and loyalty based NFTs, primarily for the luxury, fashion, and retail industries. The core of the project is the Arianee protocol, a decentralized infrastructure built on the Ethereum blockchain and compatible with other EVM layers such as Polygon. It allows brands to issue tokenized certificates of authenticity and ownership for physical products. These digital passports provide a secure and immutable record of an items history, including its origin, repairs, resales, and recycling events. This approach supports circular economy business models by enhancing product traceability and extending product lifespans. A central feature of the platform is its focus on privacy and data sovereignty. Through a concept known as zero party data, Arianee enables brands to establish a direct, private communication channel with their customers without the need for intermediaries or the collection of sensitive personal information. Brands can send decentralized messages and exclusive offers directly to the digital wallets of product owners. The project is governed by the Arianee Association, a non profit organization based in France. The association is composed of a diverse group of members, including major global brands like the Richemont Group, L Oreal, Breitling, and Moncler. This member led structure ensures the protocol remains independent and focused on the needs of the retail industry. The ARIA20 token is the native utility token of the ecosystem. Its primary function is to power the protocols operations and align the interests of all participants. Brands and builders use the token to access protocol features such as minting digital passports, sending messages to owners, and registering lifecycle events. Holders can also use the token for governance, allowing them to participate in the decision making process regarding the future development and technical parameters of the protocol. Additionally, the token is used for staking, which serves as a mechanism for identity verification. When brands stake the token, it validates their on chain identity, providing customers with a signal of authenticity for the digital certificates they receive. Technologically, the project has expanded to include a dedicated Layer 2 application specific chain to handle large scale deployments for global brands. This infrastructure is designed to provide high performance and scalability while maintaining the security of the broader Ethereum ecosystem. Overall, Arianee seeks to bridge the gap between physical goods and the digital world, creating a more transparent and engaging relationship between creators and owners. Dowiedz się więcej