DORA is a video management website focusing on Japan’s vibrant youth culture. It collects and reviews the themes and trends of modern youth demographics. There are more than 2.5 million on Dora’s website (http://do-ra.org) Of viewers plan and archive them every day.
This platform was originally used as a training tool for high school baseball clubs to evaluate scores and serve as a reference for the future, which is very serious in Japan. As we all know, attention to detail is the reason for the emergence of Matsui, Ichiro, Dervish, Otani and other sports giants. Other clubs soon followed, and soon Dora became a portal site, not only for athletes, there are various other extracurricular communities here, starting to upload and record topics of interest to them. Soon, Dora became the main provider of segmented video content tailored to the explosive psychology of Japanese teenagers, and further developed an innovative communication tool that promoted dialogue between different communities and penetrated into a specific hobby. Or area of interest-otaku (or geek) subculture. The daily management of these videos, whether updated by users or searched on the Internet, is done by very proficient and charming manual operations, or "gods" related to each topic segment. Videos highlighting topics such as comics, plastic characters, games, new animations, animators, etc. are especially watched frequently.