Aggregated weekly revenue across tokenized Pokémon TCG marketplaces reached record highs of around $7.4 million in the first week of May, up 337% year over year. The Courtyard platform led the record week with a 46% share, followed by Collector Crypt at 27% and Phygitals at 26%.

The milestone reflects the strongest cultural backdrop Pokémon has had in history, with 2026 being the franchise's 30th anniversary and Google Trends showing searches for "Pokémon cards" near all-time highs worldwide, and "Japanese Pokémon card" queries also at record levels.

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A "Pokémon Day" presentation in February kicked off a year of worldwide 30th-anniversary releases, to be capped off by an all-foil "30th Celebration" set scheduled for a global same-day launch in September. The macro demand backdrop for the hobby is as strong as it has been in the modern era, and the record onchain marketplace revenue is a direct reflection of that.

It is worth noting that tokenized marketplaces tend to lag the physical reality of the phenomenon rather than tracking it tick-for-tick.

It is plausible that the 30th-anniversary event in a few months will culminate in an all-time high demand for Pokémon cards as it attracts new collectors and widespread media attention. With this, crypto capital rotates into the tokenized wrapper of that demand on a delay, chasing both card appreciation and token incentives. That structure makes the record revenues of on-chain marketplaces a second-derivative signal.

Earlier this month, OpenSea CMO Adam Hollander told The Block he believes tokenized Pokémon cards will help drive the next NFT wave. It will be worth watching whether on-chain TCG marketplace revenue re-accelerates ahead of the upcoming releases of Pokémon's "30-year celebration" sets.

This is an excerpt from The Block's Data & Insights newsletter. Dig into the numbers making up the industry's most thought-provoking trends.