Crypto exchange Bitget has entered into a new partnership with MotoGP, becoming an official regional partner for select Grand Prix events across Europe and Southeast Asia for 2025. The collaboration connects the worlds of high-speed crypto trading and premier motorcycle racing.
The partnership kicks off at the world-renowned Mugello Circuit during the Italian Grand Prix. With scheduled stops in Italy, Germany, Spain, and Indonesia, Bitget aims to bring the crypto experience trackside, celebrating a shared ethos of precision, agility, and resilience.
“Racing is a sport of milliseconds; crypto is a market of micro-decisions,” said Gracy Chen, CEO of Bitget. “This partnership is our way of showing that success, on the track or the charts, comes down to smart moves and fearless execution.”
The collaboration will be fronted by three-time MotoGP World Champion Jorge Lorenzo, who will serve as the face of Bitget’s new “Make It Count” campaign.
Known for his pinpoint precision and relentless drive, Lorenzo brings his championship mindset to a new arena, inspiring traders and motorsport fans.
“You win races not just on instinct, but by making every second count,” said Lorenzo. “It’s the same mindset Bitget brings to trading. I’m proud to be part of this story.”
The partnership includes trackside activations, exclusive VIP experiences, and cross-platform digital campaigns. Starting at Mugello, key opinion leaders (KOLs) and media guests will enjoy behind-the-scenes access, rider interactions, and a fully immersive Bitget-branded experience, transforming the high-octane thrills of MotoGP into a new frontier for crypto culture.
“MotoGP is built on precision, innovation, and high-speed decisions—values that align naturally with Bitget,” noted Dan Rossomondo, CCO of MotoGP.
This partnership adds to Bitget’s expanding roster of sports collaborations, following high-profile deals with Lionel Messi, Juventus, and LALIGA. It reinforces Bitget’s mission to integrate crypto into mainstream culture.
Founded in 2018, Bitget now serves over 120 million users in more than 150 countries, with daily trading volumes exceeding $20 billion. Through its exchange and non-custodial Bitget Wallet, the platform offers real-time trading, copy trading, staking, and access to over 130 blockchains and 20,000+ DApps.
By aligning with global icons in sports and culture, Bitget continues its mission to make crypto more accessible and thrilling for everyone.
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