Crypto's popularity among kids drove X Games-MoonPay deal: 'New energy and new transformation'
X Games CEO Jeremy Bloom said in an interview that he wants to keep evolving the brand and building alongside “the Gen Zs, the middle school kids, the high school kids, and college kids.”Crypto companies eager to attract new users, and MoonPay in particular, have been sponsoring sports teams across various leagues for years.
2026-03-27