New regulations proposed by the Anti-Money Laundering (AML) Task Force of South Korea are aimed at enhancing the accountability of online influencers in their promotion of digital assets and stocks. The proposal would require influencers who promote digital assets and stocks on social media platforms to disclose both their holdings and any paid partnership agreements with the companies issuing the assets they are promoting.
The proposed regulations are being introduced as South Korea's digital asset markets are seeing increased volumes and activity in early 2026; many regulators are working to implement similar regulations in order to prevent influencer-based price manipulation due to the return of more retail participants to the marketplace.
According to the Financial Services Commission, influencers who promote digital or public companies may soon be required to adhere to mandatory disclosure obligations akin to those already required of traditional market participants.
In accordance with the draft framework, the online investment influencer may be required to:
- Disclose ownership in the investment product that is being promoted.
- Disclose whether or not they received a paid sponsorship or were compensated with tokens.
- Not refer to past performance as an indicator of future performance without clear evidence.
- Maintain records for all promotional agreements.
If there are any violations, there may be penalties under the Capital Markets Act which govern the use of dishonest or misleading methods to trade and/or manipulate the market.
With the Virtual Asset User Protection Law (the "VAUPL") that became effective in 2024, Korea has strengthened investor protection with regard to cryptocurrency and related products; however, the current proposal would put additional responsibility on individuals involved in promoting virtual assets outside of traditional public exchanges.
According to the Financial Services Commission, as of late 2025, South Korea is one of the largest and most populated countries in the world with respect to do-it-yourself cryptocurrency trading on licensed exchanges. Millions of people participate in the trading of digital assets.
During the last bull run, many influencers endorsed smaller cap tokens which resulted in significant price volatility for these tokens. As a result, many regulators are concerned that these influencers are benefiting from undisclosed holdings and creating conflicts of interests.
This proposal is consistent with the worldwide trend of greater enforcement against celebrities and online personalities who did not properly disclose compensation when promoting crypto assets, as pursued by the U.S. Securities and Exchange Commission. However, South Korea's enforcement procedures may include disclosure requirements as a part of their securities enforcement laws and thus provide even stricter disciplinary measures against violators.
Market manipulation and false trading practices are prohibited under the Capital Markets Act.
If an influencer's sponsorship is deemed to be deceptive due to the omission of proper disclosures, the following penalties may apply:
By equating undisclosed compensated sponsorships with unfair trading practices, regulators hope to reduce pump-and-dump schemes before they interfere with the fair price of the market.
Source: Author
The passage of this bill should:
Bring More Clarity To Promotion Of Digital Assets
Reduce Manipulative Trading Driven By Short-Term Speculation
Establish Compliance Standards For Financial Influencers
Bolster Investor Confidence
Legitimate Analysts And Educators May See Improved Credibility Due To Clear Disclosure Requirements; Unannounced Promoters Will Be Faced With An Increases Risk Of Enforcement Action As Well.
Given The Current Resistance Levels Of Bitcoin And Ethereum, It Appears South Korean Regulators Are Preparing For A Retail Driven Onslaught As The Market Begins To Trend Upward.
The future implications of South Korea’s suggested influencer disclosure regulations indicate a move towards a behaviorally based system of enforcement in crypto markets.
These rules will serve to promote transparency from content creators who use a very volatile method of influencing the markets.
Once adopted in 2026, the framework represents a possible model for other jurisdictions looking to strike a balance between the need for market innovation and investor protections.
Just Now
Dear LBank User
Our online customer service system is currently experiencing connection issues. We are working actively to resolve the problem, but at this time we cannot provide an exact recovery timeline. We sincerely apologize for any inconvenience this may cause.
If you need assistance, please contact us via email and we will reply as soon as possible.
Thank you for your understanding and patience.
LBank Customer Support Team